ALT Sports Data partners with Thrill One Sports & Entertainment

ALT Sports Data, a pioneer in trading and consumer data for action and alternative sports, has officially partnered with Thrill One Sports & Entertainment to unlock new markets in the world of regulated sports betting. The exclusive global partnership will leverage ALT Sports Data and its proprietary simulation trading platform to enable sports betting on Nitro Rallycross and Street League Skateboarding.

Based in Southern California, ALT Sports Data, Inc. is the leading provider of proprietary and authoritative alternative sports commerce and consumer data for the sports betting industry. ALT Sports Data becomes the exclusive provider of Nitro Rallycross and Street League Skateboarding events and customer data for licensed sports betting. This is Thrill One’s first data partnership in the growing US sports betting industry.

“Our mission is to shine a light on the sports we watch and love. As the official data partner of Thrill One, the undisputed global leader in thrill-based entertainment, we are opening the door for a new, highly engaged audience to engage in skateboarding and rallycross racing,” said Joe. Dunnigan, CEO of ALT Sports Data. “Legal sports betting offers a new connection point to these iconic sports, their world-class athletes and their global communities. And that translates into more fans and greater engagement.

Thrill One, recently acquired by Fiume Capital and Juggernaut Capital Partners, is the global leader in thrill sports and includes flagship properties Nitro Circus, Nitro Rallycross (Nitro RX) and Street League Skateboarding (SLS). SLS lives at the epicenter of skateboarding, successfully harnessing the skills and culture of street skateboarding, where they have evolved this dynamic sport from a collection of grassroots local contests to renowned global competition. Like SLS did for skating, Nitro RX has elevated the sport of rallycross into an exciting, expendable event that takes auto racing to new heights.

“Partnering with ALT Sports Data allows us to provide a dynamic platform for fan engagement in the growing world of regulated sports betting,” said Joe Carr, CEO of Thrill One Sports. “This new relationship will provide another entry point into these sports and complement our strategy to create a more immersive experience for fans.”

ALT Sports Data will use official data feeds to create a premium live betting product to be sold to regulated sportsbooks around the world. Exclusive access to official data from Nitro RX and SLS will allow ALT Sports Data to provide up-to-the-minute odds and a suite of traditional and prop bets.

ALT Sports Data and Thrill One have partnered with US Integrity – a sports betting regulatory and monitoring technology company – to provide the highest level of protection against betting fraud and corruption. Additionally, US Integrity will provide a comprehensive sports integrity and education program for Nitro RX and SLS.

About ALT Sports Data, Inc.

ALT Sports Data is designed to give the world the chance to have an interest in previously unavailable action, adventure, endurance and motorsport results. We do this by providing advanced odds and price data, as well as managed trading services, to legal sports betting operators; helping them to effectively offer betting on previously unavailable and highly engaged alternative sports. Rooted in a proprietary software model and deep expertise in the action/alternative sports space, we provide operators with official and unofficial business data and customer insights that enable them to generate new revenue and attract new relevant audiences. For more information on ALT Sports Data, visit

About Thrill One Sports & Entertainment

Thrill One Sports and Entertainment is a next-generation content company that lives at the crossroads of sports, entertainment and lifestyle, combining the resources of Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross (NRX) and Thrill One Media. A multimedia platform founded in 2020, Thrill One is dedicated to creating stunning action sports events and original content, powered by the most daring athletes, talents and brands in thrill-playing entertainment. Thrill One Sports & Entertainment also has one of the largest overall social audiences in action sports, with over 40 million followers across its multiple branded pages and channels. Go to for more information.

Alejandro L. Myatt