Hankook Tire seeks to expand globally with high-tech EV products










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Hankook Tire seeks to expand globally with high-tech EV products



An illustration of a tire from the iON electric vehicle-specific tire brand launched by Hankook Tire / Courtesy of Hankook Tire
An illustration of a tire from the iON electric vehicle-specific tire brand launched by Hankook Tire / Courtesy of Hankook Tire


By Lee Kyung-min

Hankook Tire, Korea’s top tire maker and the world’s seventh largest, is expected to consolidate its market expansion, backed by high-tech and quality products best suited to boost the performance of electric vehicles (EVs), the company said Monday. society.

The steady increase in demand for environmentally friendly vehicles, coupled with high fuel prices supported by high global prices of key raw materials due to geopolitical volatilities, further anchors the bullish business outlook.

Both factors are helping to stabilize the popularity of electric vehicles and the subsequent demand for newer, high-performance, non-durable auto parts.

The company launched iON, a brand of tires specific to electric vehicles, in May, becoming the first in the world to offer a complete range of tires for electric vehicles.

The launch in Europe illustrated the company’s marketing priorities in search of innovation, a more difficult and demanding choice because the development – mainly the reuse – of existing products was out of the question.

It has since unveiled products with 86 different specs, with wheel sizes ranging from 18-inches to 22-inches. Drivers can choose tires for summer, winter or all-season use.

The new models will launch in local and select global markets this month.

iON tires minimize slippage, a feat further enhanced by EV Contour technology. The new technology defined by increased tire stiffness enables excellent handling performance, despite the heavy load of electric vehicles compared to combustion models.

The new tires improve overall fuel efficiency and high-speed driving safety, bolstered by low rolling resistance known to provide good traction in wet and dry conditions. Rolling resistance refers to the energy required to rotate the tires, taking into account the friction caused when the surface of the tire meets the road.

Various noise reduction technologies have been applied, as harnessed as part of the Hankook Sound Absorber system, enabling optimized quietness while driving.

“We were able to showcase the new technologies, a result that we are proud to present after years of research and development efforts to quickly move forward with market needs,” said a Hankook Tire official. “We will continue to strengthen our growth strategies designed to best enhance the consumer experience.”


























































































































Alejandro L. Myatt